Boggi Milano is the Italian menswear label that actually sits close to Squalo Roma's own price tier: cotton piqué polos run $83-$118, linen polos land near $138. It is a genuinely useful comparison because the price gap most other Italian names carry does not exist here.
| Brand | Price | Construction | Best for |
|---|---|---|---|
| Boggi Milano | $74-$168 | Milanese mainstream menswear, wide range | An Italian label at a price closer to Squalo's own tier |
| Squalo Roma | $70-$105 | Cuban/open collar, fine-gauge knit, Mediterranean cut | Everyday warm-weather wear at an accessible price |
What Boggi Milano is
A mainstream Italian menswear retailer with a wide range, from office shirting to resort polos, at prices closer to a premium mall retailer than a luxury house. That breadth is the strength and the limit: the range covers more categories than Squalo Roma's focused linen-and-knit-polo catalog, at a similar or slightly higher price.
Where Squalo Roma fits against Boggi Milano
Squalo Roma's knit polos ($70-$105) undercut Boggi's cotton piqué range ($83-$118) at the low end and match it at the top, with a narrower, more Mediterranean-specific design direction rather than Boggi's broader office-to-resort catalog. For a buyer who wants the Italian aesthetic specifically in the knit-polo-and-linen category, this is a closer price match than most names in this series.
Shop the polos above
Frequently asked questions
Is Boggi Milano a luxury brand?
No, it is a mainstream Italian menswear retailer with a wide range, priced closer to a premium mall retailer ($74-$168) than a true luxury house.
How does Boggi Milano compare to Squalo Roma on price?
Close. Boggi's cotton piqué polos run $83-$118; Squalo Roma's knit polos run $70-$105, undercutting at the low end.
Is Boggi Milano linen good quality?
Its linen polos, around $138, sit at the upper end of its range and are positioned as a step up from its cotton pieces.