Asket built its entire brand around radical transparency: The Linen Shirt is $220, made in Portugal from French Normandy linen, with a published cost breakdown and a lifetime repair promise. It is the most direct ideological peer in this whole comparison series, just answering the linen-shirt question at a very different price point.
| Brand | Price | Construction | Best for |
|---|---|---|---|
| Asket | $220 | Permanent collection, EU-made, full supply chain disclosed | Buyers who want to see exactly what they are paying for |
| Squalo Roma | $67-$148 | Cuban/open collar, fine-gauge knit, Mediterranean cut | Everyday warm-weather wear at an accessible price |
What Asket's transparency actually buys
Asket publishes exactly what a garment costs to make and what the markup is, plus a lifetime repair and take-back service. That is a genuinely different value proposition than most menswear brands offer: the $220 price is not a luxury markup, it is a European-made, disclosed cost structure with a long-term repair commitment built in.
Where Squalo Roma fits against Asket
A lower price without the published cost breakdown or repair program. Squalo Roma's linen pieces are built for a Mediterranean, occasion-driven wardrobe rather than a permanent-collection, buy-it-once philosophy. Both are honest answers to "what should a linen shirt cost," they are just optimizing for different things: Asket for transparency and longevity, Squalo Roma for an accessible price on the aesthetic.
Shop Squalo linen
Frequently asked questions
What makes Asket different from other linen shirt brands?
A published cost breakdown showing exactly what the garment costs to make, EU manufacturing, and a lifetime repair and take-back program, at $220.
Where is Asket linen made?
The linen is grown in Normandy, France, and the shirt is made in Portugal, per the brand's own product listing.
Is there a lower-priced linen alternative to Asket?
Squalo Roma's in-stock linen pieces run $67-$148, without a published cost breakdown or repair program, prioritizing accessible price over that transparency model.