Privacy, plainly stated.

This Privacy Policy explains how Squalo Roma collects, uses, shares and protects personal information when you visit squaloroma.com, place an order, contact Customer Care, register a return or interact with us through our website, email, social media or other customer-service channels.

Squalo Roma is the data controller for the personal information described in this policy.

For privacy questions or requests, contact us at info@squaloroma.com.

1. Personal Information We Collect

We may collect the following information:

• Identity and contact details, including name, email address, phone number, billing address and shipping address.
• Order details, including products purchased, order number, payment status, delivery status, return history and customer-service notes.
• Payment details, including payment confirmation, transaction reference and limited payment information provided by our payment processors. We do not store full card numbers.
• Website and device information, including IP address, browser type, device type, pages viewed, referring page, session information, cart activity and cookie data.
• Communications, including emails, contact-form messages, phone notes, social media messages, comments, story replies and information you choose to share with us.
• Marketing preferences, including newsletter sign-up, consent records, unsubscribe requests and communication preferences.

2. How We Use Personal Information

We use personal information to:

• Process orders, payments, returns and refunds.
• Deliver purchases and provide tracking updates.
• Respond to Customer Care requests.
• Register and manage returns through our return portal.
• Review damaged, faulty or incorrect item claims.
• Prevent fraud, abuse and unauthorised transactions.
• Improve the website, product range and shopping experience.
• Send marketing emails or messages where you have opted in.
• Maintain legal, tax, accounting and business records.
• Comply with laws, regulations and lawful requests.

3. Legal Bases for Processing

Where GDPR, UK GDPR or similar privacy laws apply, we rely on the following legal bases:

• Contract: to process your order, deliver products, manage returns and provide customer care.
• Legal obligation: to keep tax, accounting, customs and compliance records.
• Legitimate interests: to prevent fraud, improve our website, secure our systems, answer customer queries and operate our business.
• Consent: to send marketing messages, use non-essential cookies where required, or process optional information you choose to provide.

You may withdraw consent at any time where processing is based on consent.

4. Cookies and Tracking

We use cookies and similar technologies to keep the website working, remember cart activity, support checkout, understand website performance and improve the shopping experience.

Some cookies are essential for checkout, account access and security. Others may support analytics, advertising or personalisation.

You can manage cookies through your browser settings. Where required by law, we ask for consent before using non-essential cookies.

5. How We Share Personal Information

We do not sell personal information.

We share only the information necessary to operate the store with trusted service providers, including:

• Shopify and other ecommerce technology providers that host the store, checkout and related services.
• Payment providers that securely process transactions.
• Courier, fulfilment and logistics partners that receive delivery information needed to ship orders.
• Return portal and customer-service tools used to process returns and support requests.
• Email, SMS, marketing, analytics, advertising and fraud-prevention providers.
• Social media platforms when you contact us or interact with Squalo Roma through those platforms.
• Professional advisers, regulators or authorities where required for legal, tax, accounting, fraud-prevention or compliance purposes.

These providers process information according to their own data-protection terms and only for the services they provide to us.

6. International Transfers

Because Squalo Roma sells internationally and uses global service providers, your information may be processed in countries other than your country of residence.

Where required, we use appropriate safeguards for international transfers, such as contractual commitments, data-processing agreements or other legally recognised transfer mechanisms.

7. How Long We Keep Information

We keep personal information only as long as needed for the purposes described in this policy.

• Customer-care records and message history are kept while you remain an active customer and for up to 24 months after inactivity.
• Order, payment, tax, accounting and customs records are kept for the period required by law.
• Marketing records are kept until you unsubscribe or withdraw consent.
• Return and refund records are kept as needed for customer support, fraud prevention and accounting.
• Backups containing personal information are overwritten on a rolling cycle according to our technical retention settings.

When information is no longer needed, we delete, anonymise or securely archive it according to business and legal requirements.

8. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information.
• Restrict or object to certain processing.
• Request a copy of your information in a portable format.
• Withdraw consent for marketing or optional processing.
• Complain to your local data-protection authority.

To make a request, email info@squaloroma.com with the subject line “Privacy Request” and include the email address, phone number or social handle we should use to identify your records.

We respond to privacy requests within 30 days unless a longer period is allowed by law. We may need to verify your identity before completing the request.

9. Marketing Communications

If you sign up for our newsletter, SMS updates or other marketing, we may send you product updates, launches, offers and brand communications.

You can unsubscribe at any time using the link in the message or by contacting info@squaloroma.com.

10. Security

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No online system is completely secure. If you believe your information has been compromised, please contact us immediately.

11. Children

Our website is not intended for children. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information to us, contact info@squaloroma.com.

12. Third-Party Links

Our website may link to third-party websites, social platforms or services. We are not responsible for the privacy practices of those third parties. Please review their privacy policies before sharing information with them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page.

14. Contact

For privacy questions, requests or complaints, contact Squalo Roma Customer Care at info@squaloroma.com.